Welcome to 80/20 Tweaks

What Subscribers Say

“Do less, but better.” - Tom

“Do less, but better.” - Tom

“Do less, but better.” - Tom

“Do less, but better.” - Tom

“Do less, but better.” - Tom

“Do less, but better.” - Tom

80/20 Tweaks

Created by Nii Codjoe, a psychology columnist at Inc. Magazine and a colleague of Dr. Robert Cialdini, one of the world’s top behavioral scientists, whose books have sold over 10 million copies in 48 languages.

Want to do more with less at work?

Sharpen your professional edge with concise, science-backed strategies that quickly amplify your influence, boost credibility, and ensure your ideas get noticed.

Each week, you’ll discover subtle yet powerful adjustments that deliver outsized results in the workplace.

Gain access to:

✔️ One actionable strategy every week—easy-to-implement tweaks to immediately elevate your career

✔️ Practical insights based on behavioral science from world-leading experts

✔️ Quick wins that steadily compound into lasting professional advantage